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Southbourne Magazine, 1940

A customer recently brought into the shop a Southbourne Parish Magazine dating from May 1940, filled with vintage features and adverts that create a perfect snapshot of life in the village at that time. Most of the businesses advertising in the magazine are no longer with us, but nevertheless the wealth of ads prove just how much of a thriving area Southbourne was for independent business, before of course the proliferation of supermarket convenience.

Features inside include details of church life and services, a short story, and cooking recipes sent in from readers. The recipes offer meals such as Fish & Spaghetti Pie and Potato Gratin, and tips for the home include cleaning baths and basins, and “an invisible method of grafting wool”.

Take a look at the photographs below for an insight into Southbourne as the 30s ended and the 1940s began.